The struggle for the best is never-ending. The same goes for the exploding digital world. The 1.74 billion websites have engulfed four-plus billion users immensely. These are like the particles of sand in the digitally driven deserts of our lives. So, what you should need to know before writing website content, is a very brief overview.
Are you ready? Let us begin.
As mentioned earlier, attracting a four-plus billion user base and bringing in organic traffic is tricky. In addition to that, what you should need to know before writing website content, is a vital question to consider.
Forget not that Content is not only the king but also the critical factor in grabbing the users’ attention.
Here are a few tips we should consider before writing the website content so that it can grab the attention of the visitors it deserves.
Relevancy is the key factor when writing website content.
Google’s updated algorithms are clever enough to sniff Content abundant with irrelevant keywords. Keyword stuffing is the story of the past nowadays. So forget not to be relevant. Remember Jason Miller’s words “Content marketing is no longer a numbers game. It’s a game of relevance.”
Know your audience before creating Content
If you are targeting your audience blindly, your Content will lose interest. If you help users taste what they want, it will be a win-win situation for you.
Once upon a time, when someone came up with a list of keywords, they added it abruptly and within no time found it ranked on search engine result pages(SERPs). Google recognizes it like the back of its hand. Come up with long-tail keywords, make them relevant, sprinkle them cleverly in the Content, and place them properly; the Content will work; if not, it won’t.
While writing the Content for the websites, just telling is not enough. Show the audience the color of the sky, the taste of the honey, the shape of the galaxies, and the depth of the oceans. This is the Content between your users and your website, making users feel like it is added for them.
Add call-to-action critical phrases in the Content.
To convince visitors to take necessary actions. Struggle enough to decrease the website’s bounce rate to level up the retention of the users. The more time the users spend on your website, the greater the chances you convert visitors into valuable clients.
Consider adding Content that is evergreen. That stays in the market for a long time and fulfills the needs of the people coming after decades.
Last but not least is, avoid these at any cost if you can,
- Long-winded sentences
- Excessive use of Passive Voice and Wordy Language
And forget not to consider these, Do add,
- Inbound links
And make your Content catchy yet effective. The success will be yours.
Let us finally add the words of Andrew Davis; he says,
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Follow these tips and make your users feel that they are the heroes of the stories you create.